Online Profiles – Managing your Identity

The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. Its use for advertisement is rampant. There are those who build brands using online presence. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.

It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want some parts of your identity revealed while others to be hidden. How can you achieve this?

Online identity management is a field that works hand in hand with search engine optimization. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This happens if other people are offering similar products online.

A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. The man had court cases that affected his name. From the cases, information about his life was revealed. This included his images. The problem arises when it comes to searching the person. When searched, information about his court cases and outcomes is revealed predominantly. That includes photographs taken when in custody.

There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he filter what appears? There is a way around this. You can simply optimize what appears under your name on any of the popular search engines. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.

Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.